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Medalta Stoneware Ltd. produced wares through 1924 when, under new
ownership, the name was changed to Medalta Potteries Ltd. Crocks, jugs,
churns and water coolers were being produced during the first few years, but by
the mid-twenties they expanded to more than three dozen different products, many
of them manufactured in several sizes. By the late 1920's Medalta
was producing well over half the Canadian output of pottery made from domestic
clays. This was a considerable cost advantage over its eastern rivals. By
1930 Medalta had developed a new product line called Art ware, consisting
largely of lamp bases, vases and jardinières. In addition, they were
making extensive use of hand painted, stamped, and stenciled decoration on
their house wares.
 Medalta
hired a young ceramic engineering student from the University of
Saskatchewan as its new plant manager. Ed Phillipson
started in 1937 and his job was to get Medalta running again.
The company needed new products and new markets if it was going
to survive.
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